<P>Domestic and European furniture brand, after more than ten years of rapid development, has entered a certain period of stability, but in the original origin, still remain in the 20th century concept,sturdy folding camping chair "cottage", "plagiarism" and other phenomena everywhere. This will lead to a large extent the success of some successful business life cycle shorter, and ultimately no one benefit.</P>
<P>Domestic and European furniture enterprises to a large extent, only focus on marketing, rather than value the spiritual needs and material needs, that is, brand culture. In the last century, foreign furniture enterprises in Europe and the United States, culture as the core of the cultural industry,table and chairs for dining room the rapid economic development, contains culture to meet people's spiritual enjoyment of the products are popular, high cultural value added to highlight the cultural quality and corporate brand, such as luxury goods industry.</P>
<P>Domestic and European furniture enterprises in the brand communication,white pub tables furniture significantly lower than the industry average, more companies still remain in the "wine is not afraid of alley deep" traditional model.</P>