Floor course of study " the festival is consumed " frequent these year, festal sales promotion makes the main technique of sales volume of many floor company progress, "Inanimation does not have a festival " ideal popularity, pay attention to with instantly portray society of airy kissing affection each other collision, shirt-sleeve, constituted the market big environment that promotes company development gradually, the household industry such as the floor also has no exception. Without the festival, do not cost, in the expenditure environment of instantly, of all kinds " festival " the person that already will cost now laps closely, become the popularity of revulsive expenditure to pack. From popularity at electric business approach " double 11 " , " double 12 " , go to Beijing east lift " 618 " , and " 8 schoolgirls of 3 · section " , " 5 · 17 section taking money " ... " make a part " the promotion method of type is popular, also be waited to live in industry place to draw lessons from by the floor gradually, "Make a part " already became the most popular promotion method now. Brand of a few floors rolls out " male spirit division " , " goddess prepares food " wait for an activity, these festal some still are growing in, some showing that already became a company " fascia " , quite influential in industry. Festal promotion all along is the floor tradition that lives in an industry. As similar as a large amount of daily expenses such as home appliance, house property, 51, 11 small long holidays are main promotion node, pass old bazaar to adjust, these node already made businessman and the promotion red-letter day that the person that cost approves together now. But, when holiday expenditure already made general appearance now, the multiple household of the person that industry also begins to search new promotion opportunity; to cost costs need, also be these " artificial festival " furnished to buy only reason. "Artificial festival " arrive at not just assemble the passenger flow, intent that brings about an attention, still have multiple sense to the company. Activity of a promotion wait for a respect from form of advertisement, activity, theme establish different, if succeed to be able to bring about the person that cost,be in soulful is resonant, brings brand value is inestimable. And because floor commodity is the family is able to bear or endure things, mix very simply " family " , " duty " , " love " wait for thematic word connection to be in together. In holiday holiday sales promotion, principal want to know, make market, making sales promotion is not add trouble to, not be overall product suits to do holiday to popularize, if your product is mixed,correlation is spent not tall, the view can throw away in the activity of a few promotion during. Next, understand the intention of sales promotion of holiday of fixed position holiday. When company of a lot of floors is making promotion, intent sex of the activity is not very clear, often be for the activity and activity, special in a lot of in of the expression on the strategy of small company more showing, because this is in different during, different approach, different product does promotion to must have explicit intent sex, be for ascensive brand, be still to drive sales volume? Be to pound contest to taste, be still for promotion taste newly? Be to progress is the rate that spread city still to adjust product structure? To floor company character, it is clearer that intent sex wants -- it is to drive product sales volume to progress namely, at the same time move brand beauty praise spend and famous spent progress, accomplish what sales volume and brand publicize action to hold concurrently.
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Floor course of study " the festival is consumed "
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