and is still large, especially in many cities across the country recently affordable housing project has been fully opened, , A serious surplus in production capacity, market oversupply situation, the wood flooring companies must strictly control the quality, cost-effective, high quality products to fight the main products to fight for market share. Segment consumer market is currently in the purchase of household products has entered the rational consumption, therefore, in the brand operation, avoid impetuous, should be down to earth, over-reliance on film and television star for the image of the spokesperson and the concept of operation will be counterproductive. The sale, the after-sales service should be gradually strengthened, to enter the connotation of the brand. Brand building should highlight the personality, the more prominent brand personality, the target consumers are more focused on the lock, the different needs of consumers will take the initiative to focus on relevant brands, so the wood flooring market will not pull bargain, price war, Grab customer phenomenon.

Cross-line brand marriage With the real estate industry by the state regulation and control policy, the real estate boom has gradually entered the silence, along with its direct impact on the downstream industry & & wood flooring industry, making the wood flooring business and dealers face unprecedented pressure. In order to break through, companies have adopted the brand and brand Baotuan heating policy, a strong occupation of market share. That is, the use of brand strength, product complementarity, the impact of brand awareness and other aspects of the advantages, highlighting the brand alliance marketing advantage. In the market terminal to form a one-stop home services, such as nature, life home, North American Maple, integration and other brands in the home store on the terminal marketing to create home decoration one-stop service, in their own wood flooring products based on the extension to Decoration industry,

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