phere and guide China 's bamboo resource area and output ranks first in the world, the performance of the world' s best bamboo, the highest value of bamboo about 90% distributed in China. Bamboo is a Gramineae subfamily, Department of woody plants. It has an afforestation success, the underground stems can be whip out bamboo shoots every year, bamboo, selective cutting every year, sustainable use without damaging the ecological environment. At present, there are more than 100 large-scale bamboo flooring enterprises in China, mainly distributed in bamboo provinces such as Zhejiang, Hunan, Fujian, Jiangsu, Jiangxi, Anhui, etc., and the bamboo flooring industry has more small enterprises, most of which have not matured yet. Of the brand system, unlike in the solid wood flooring industry has led the Baroque nature to follow, and strengthen the industry have led the icon flooring, bamboo flooring in th

e country there is no leading enterprises, because there is no leading business guidance, lack of development momentum of the industry, there is no market consumption atmosphere And guide, which led to China's bamboo flooring industry in the domestic development has been in a slump. In the present more brutal market conditions, itself does not have a strong industry viability of the appendix enterprises will be accelerated washed away the trend, which is a considerable product, capital, resources, strength of the bamboo flooring enterprises and stronger Brand the perfect opportunity, of course, the premise is that our bamboo flooring business can not wait for the opportunity to take the initiative to win the brand opportunity. The future is the high-end bamboo flooring market is the mainstream, heavy bamboo flooring is the future trend of development. Profit embarrassment: low-margin operation of the brand, the lack of brand promotion costs in China's wood flooring consumption structure, laminate flooring in the proportion of total sales increased, from 2000 to 2006, its proportion increas

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