ence marketing to let consumers enjoy the pleasure of understanding the meaning of the product, and product preferences. Therefore, the best way is through a cultural carrier to interpret the product, manufacturing and consumption is the resonance between.Just the end of the life of family stars concert and living home & bull; CASA floor of China's first style; is the culture of experiential marketing wonderful case. CASA is a lifestyle brand specifically developed for fashion consumers, represents the perfect combination of fashion, humanities and art, the purpose is to let the new generation of consumers spend a few hundred dollars of the price, enjoy the quality of a thousand dollars of products. CASA most striking feature is: through the material, color and shape changes, creating a love and

warm atmosphere. In order to more clearly explain, express and disseminate the concept and connotation of CASA products, life home to spend 10 million yuan in the Changsha International Convention and Exhibition Center to organize a large new concept buy, and invited Wang Jie, Meng Tingwei, Jiang Yuheng, Lisidanni, DL combination star featuring. With the usual group buy activities are more emphasis on cheap different from the life of the family's first new concept of buy; is through the cultural elements of the marketing process, to bring more happiness to the participants. In the Changsha International Convention and Exhibition Center more than 900 square meters of the CASA buy concept museum, the consumer intuitively appreciate the CASA series floor of the different:

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