uct maintenance. (5) strong brand effect to provide customers with extraordinary spiritual value to meet the additional Lin Chang floor to build China's first ultra-wear-resistant flooring brand, on the one hand from the internal efforts to enhance brand value, product quality to maintain the industry to maintain the advanced level, A strong nationwide marketing promotion, wear a good long-term use of the floor has become Lin Chang floor brand labels, deeply embedded in the hearts of consumers, to bring consumers the spirit of super-level enjoyment .Flooring industry in 2011 can be described as the face of adversity, the rise of raw materials, export enterprises face double anti-floor investigation, the embarrassment of the property market and a series of factors, the flooring industry seems

to want to enter the winter industry. The face of these dilemma factors, the floor of the enterprises are taking appropriate adjustment measures to change the plight of development. In general, can not be in the enterprise transformation and upgrading, technological innovation, terminal channels and other aspects of efforts. Services 2011, many companies will be excellent, quantifiable services as a major feature of marketing, and even senior people that the home industry has gradually entered the era of low-profit and fine service era. Indeed, for the modern home life, consumers are no longer satisfied with only the product features and performance, and more value is the product itself to the consumer to bring the spirit of enjoyment and comfort experience. Especially since the property market regulatio

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