<p>1, the traditional channel features: objectively speaking, the traditional home channel is dependent on commercial real estate development,durable cheap folding chair outdoor chair and does not exist their independence. So, to really understand the traditional home channels, we must understand the commercial real estate development of its impact. Not according to the needs of the market to determine the size of the home shopping malls, nor is the number of brands decided to enter the market according to the needs of the market, relying on commercial real estate and developed the traditional home channel, with the following three distinctive anti-market features: First, Saturation, the total area of ​​shopping malls is far greater than the market demand; Second, the channel brand dispersion, low concentration; Third, the number of stores to accommodate the brand, far more than the market required reasonable limit.</p>
<P>2, the decline of traditional channels: the slowdown in the growth rate of home consumer market, making the original traditional home shopping malls in the flow of the problem is more prominent exposed. Conventional means have been unable to get enough home consumption flow to meet the needs of many brands in the mall,low folding table the major shopping malls have begun to increase the intensity of the promotion. Such as the controversial "blasting marketing", the United States and the United States and the United States and the United States and the United States also often use this brand of shopping malls and brand stores have damage to the very marketing means.</P>
<p>In fact, including the outdoor furniture within the entire home industry is not facing the embarrassing situation is not selling goods. Home merchandise brands began to try the traditional shopping malls outside the diversified marketing model. Including brand alliance, factory buy activities, in the traditional shopping malls outside the open shop,outdoor clothes drying cost electricity and other models, a large group of plans to escape the traditional home channel posture. Factory buy is actually home business trying to use the traditional shopping malls price system for comparison, with the "ex-factory price" to attract low prices to consumers. Note that the core of this promotional activities is the use of shopping malls to water storage, and ultimately the precise flow of water out of the mall to the factory consumption.</p>