The public survey activities in the flooring industry by owners angle to the floor and feel the consumer the impression that the investigation - on the quality of flooring products, popular colors, the service status of investigation and analysis, and at the same time in the network, newspapers, and other group activities channels in the country's 10 large and medium cities in order to reflect the real situation of the owners of consumer demand and industry.
Survey results will be conducted by China Index Research Institute statistics analyzed and fed back into the flooring industry and related associations, the findings will be published in the media. Eventually allow consumers to choose the floor a more rational choice, while promoting industry awareness of service, to provide consumers with better products and better sales service.
1, the content of the survey: This survey is divided into two parts, the first impression is the consumer survey, the second part of the consumer experience survey, respectively, for the owners in the purchase and use phases of the investigation, the owner can choose according to their stage of fill in. 2, channel survey: The survey of channels divided into five parts: The first part: the online survey, the community site Beijing, Shanghai, Shenzhen, Guangzhou, Chongqing, Chengdu, Hangzhou, Nanjing, Tianjin, Suzhou investigation. Part II: telephone interview, SouFun for registered users for telephone access. Part Three: Community Survey buy, buy for SouFun organization, the Central Purchasing activities in the area of ​​the scene to investigate. Part IV: Building Materials City investigation, the investigation being selected for the floor owners. Part V: Print media survey, questionnaire survey in the newspaper. 3: Analysis: by the China Index Research Institute data for statistical analysis. 4: Results Announcement: statistical analysis of the results publication, industry experts for analysis, released to the media results, the consumption advisories for consumers.
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