With the popularity of the Internet, e-commerce is developing rapidly. According to statistics, in 2011, global e-commerce market is expected to reach $ 680 billion. As of March 2011, the number of Chinese Internet users has reached 457 million, in 2013 China's online shopping transaction size is expected to exceed 1 trillion yuan.

Such data reveals the enormous purchasing power of network commodity trading has become a trend across the network. It is understood that there are a lot of flooring companies have their own official website, to enhance cooperation with the media to promote a network, there are a lot of companies try to take the road to sell products online store. Currently, Dekor, living at home, Shun and other first-line brands have entered the search room floor Home Shopping Mall, with housing home furnishing mall popularity for online transactions, online shopping floor into the new era.

Marketing, general manager of Power Dekor Wang Xiaoyu have mentioned, the building materials business through the city, and product information on the network, which consumers can come to physical stores through the customer service, to do business through e-commerce and physical stores this integration of two channels and media integration, improve profitability and increase store performance.

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